Meehan Monster Design by Onetonne

Meehan Monster

Branding, Copywriting, Illustration, Print, Sport, Web + Mobile

There is something out there in the bush…

We added life and a fun identity to this Mountain Bike Marathon.

The Meehan Monster took on a life of its own almost as soon as we found him lurking in the bush. As we started to develop a back story and a personality, the mountain bike community took up the mythos and before we knew it people were making their very own Meehan Monsters and hiding them in the bush.

Nothing is quite as pleasing as an idea that really takes hold and that people love. The Meehan Monster is an expression of that love – he is a little fella that grabbed the imagination of hundreds of cyclists and turned another bike race into something special.