Zap Fitness 24/7

Zap Fitness 24/7

Art Direction, Branding, Print, Sport, Web + Mobile

Working out Day & Night



It’s a simple concept – one that needed a strong, clear and clever brand. We built an identity that worked hard day & night.

In the period of the last 6 years Zap has almost become Tasmanian business success folklore. The brief from the start was that the client wanted to grow and grow quickly. They knew they were onto a winner from opening the doors of their first club. The look and feel suggests value and reliability.

Over 6 years we delivered countless design materials for Zap, including identity design, posters, transactional custom emails, 2 websites, signage, point of sale and much more. Onetonne also built and integrated custom business systems to help Zap succeed in a very competitive marketplace.