The Ironhouse Milk Sweet Stout started life as a seasonal special release from Ironhouse Brewery. The product has been a runaway success and has gone on to become a permanent part of their boutique craft beer lineup. The simple and joyful illustration became the cornerstone of the product’s positioning in the market. It looks likes a Stout you want to try, and once people try it they buy it again and again. Joyful and self aware copy is paired with the happy illustration style. It’s goofy and fun and we’re glad to say that everyone loves this one.
This project also won the Diemen award in the packaging category for 2016.