Make the call today.


You are a perishable item. Live accordingly. By Zag

This is your daily affirmation. If you’re looking for a reason to do something, take a chance or make the change, the time is now. Each day you have the time and the energy, but you choose to spend it on other things. It’s simply a question of priorities and willingness to lose a bit of skin in the process. Nothing is easy for the first time, but I promise you, if you give your idea or project a shot then you’re already on your way to being happier.

It’s your responsibility to find and pursue your passions, because you can be damn sure no-one else is going to do it for you. Don’t make excuses or blame something or someone else.

There’s no secret sauce to being successful or being creative. It’s about turning up, doing the work and investing energy in work you can truly love. Be careful with how you invest your time and energy. You only have so much of it, and make smart choices about how you want to spend it.

This week was a tough one as we had to let a major client go. While this isn’t a gonzo tell-all “how the sausage is made post”, I do want to encourage you to put your money where your mouth is and live up to the standards you personally identify with.

The decision was made clear when I found myself feeling compromised. It’s amazing the toll a work or personal relationship can take on you when it’s unhealthy or unsustainable. So we made the call, and by drawing a line in the sand, we might not be richer tomorrow, but we’ll certainly be happier. (This is not something we do flippantly – in 10+ years of doing this, this makes the 3rd client I’ve let go).

Almost immediately the horizon opened up again and I felt like we’d left the safe harbour for open water. It is a risk to let a large client go, but it’s a bigger risk to keep them for the wrong reasons.

Enthusiasm, positivity and creativity are infectious. We want to share ours with you, and to work with people who see the world like us. We like smart, kind and interesting clients. We want to see more people do amazing things, and we like helping that happen. We love to grow ideas. If that sounds like you, we’d love to chat with you.

Up at and at ’em folks. Whatever the idea is, or the project that’s hiding in the back of your head, make a change today and back yourself today.


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