Category Archives: Design thinking

Make the call today.


This is your daily affirmation. If you’re looking for a reason to do something, take a chance or make the change, the time is now. Each day you have the time and the energy, but you choose to spend it on other things. It’s simply a question of priorities and willingness to lose a bit […]

The Gap by Ira Glass – beautifully illustrated.


THE GAP by Ira Glass from frohlocke on Vimeo. I use this quote when I speak to students and recent graduates. It is one of the best ways to explain what you need to do to progress in any creative field. Especially when you’re starting out, but pretty much any crisis of confidence will also […]

When to stop saying yes.


Or, the best business lesson that took me WAY TOO LONG to get. After building my business after hours for many years I decided it was time to take the plunge and start working for myself full time. That was an incredibly scary step – it felt like all my preparation work didn’t matter, I […]

From a pitch document …


I shared this yesterday and a lot of people seemed to get a laugh out of it. It’s from an (obviously quite informal) pitch document. Stuff like this makes my job, my job.

What I tell design students


I see a fair few students who are graduating soon or who have recently finished their courses. Partly due to my involvement with AGDA and Award School. They’re coming looking to hopefully find a job, and unfortunately I can’t offer them all jobs just yet (or even any of them at this stage). What I […]

On thinking twice.


Good design can be a few things. Sometimes it’s simply polishing up something so it looks good and simply looks professional. That’s totally fine and I’m glad that’s part of my craft. But the real fun begins when you start thinking in terms of ideas. Ideas are fun, vibrant, and they stick with people. So […]